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Book Review: The Art of Making Memories

by Meik Wiking


In The Art of Making Memories, Meik Wiking, the CEO of the Happiness Research Institute, explores the science and art of creating lasting and meaningful memories. Drawing on research from psychology, sociology, and his own studies, Wiking offers practical advice on how to actively create moments that stick with us, ultimately shaping our sense of happiness and well-being.


The Core Premise

Wiking begins with a thought-provoking idea: not all moments in life are remembered equally, and some experiences have the power to stay with us for a lifetime. He suggests that, while some memories are formed spontaneously, we can actively create conditions that encourage more vivid and meaningful memories to emerge. By identifying "peak moments"—emotionally intense or novel experiences—Wiking believes we can enrich our lives by deepening our reservoir of positive memories.


Memory-Making Techniques

Wiking shares a variety of techniques for making memories more vivid and enduring, including:

  1. Paying Attention: Mindfulness plays a crucial role in memory formation. Wiking encourages readers to be more present in everyday moments, as intentional focus helps embed experiences more deeply into our minds.

  2. Using All Senses: Engaging multiple senses during an experience strengthens memory. From tasting unique food to hearing familiar sounds, Wiking emphasizes how multisensory experiences enhance our recollection of a moment.

  3. Creating Traditions: Repetition is powerful for memory-making. By establishing personal or family traditions, such as annual trips or rituals, we create opportunities for consistent, meaningful memories to form year after year.

  4. First Times: New experiences stand out because our brains pay special attention to novelty. Wiking suggests seeking out "firsts" regularly—new places, hobbies, or challenges—as these moments tend to linger with us longer.

  5. Storytelling: Memories are reinforced through sharing. By telling stories about our experiences, we strengthen our emotional connection to them, helping to cement them in our long-term memory.

  6. Taking Photos with Intent: While photography can help us remember, Wiking cautions against taking photos mindlessly, as it can dilute the experience. Instead, he promotes mindful photography—capturing moments that hold significance and reflecting on them.


The Role of Happiness

Wiking skillfully links the process of memory-making to our overall happiness. The memories we hold onto most are often tied to joyful experiences, so he encourages readers to seek out opportunities for joy, whether through connection with others, new adventures, or meaningful milestones. By consciously creating positive memories, Wiking argues that we don’t just collect moments for nostalgia but also build a reservoir of happiness we can draw upon.


The Art of Making Memories is a thoughtful exploration of how our experiences shape our happiness. Wiking’s insights and practical advice offer readers the tools to live more mindfully and joyfully, ultimately enriching their lives with lasting memories.

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